{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of luxury brand names drive direct exposure through social media sites marketing, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not transformed a lot in years; it does not have TikTok, and doesn't give celebs comp